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The ROI of AdWords Spend for B2B Firms
What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The...
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A Snapshot of the World's Ad Spend
September 13, 2016 Share this content: Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016. Global advertising spend is projected to reach $ 548.2...
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How Much Time Do Employees Spend on Social Media at Work?
Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social. The report was based on data from an online survey of...
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The 20 Most Popular Halloween Costumes by Paid Search Spend
Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo, a Kantar Media company. The report was...
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Growing Social Media Ad Spend Bad News for Newspapers
December 05, 2016 Share this content: Public domain image from pixabay.com In forecasts released today, advertising agency Zenith Optimedia predicts that global ad spend on social media channels will...
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How Much Time Do US Adults Spend on Mobile Each Day?
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore. The report was based on comScore Mobile Metrix data for...
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Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath
Mobile advertising is dominated by two giants, Facebook and Google. In fact, 85% of mobile advertising spend goes to those two channels, and they both now identify mobile as a primary area of...
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How Much Time Do People Spend on Social Media? [Infographic]
Today’s infographic will bring you either joy (as a marketer) or grief (as a consumer). Influencer marketing company MediaKix compiled time usage stats for various social media platforms and put the...
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Paid Social Media Budgets: Network Ad Spend Trends
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from...
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CMOs Eye Big Data, Digital Spend For 2018 Budgets
December 15, 2017 Share this content: As companies set their sights on 2018, marketing leaders are looking to shift their spending towards digital. According to Gartner’s most recent CMO Spend Survey,...
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